That’s a pretty long title. It’s also become one of my favorite quotes. I think a friend of mine attributed it to Pastor Muriithi Wanjau.

In this blog post, Seth Godin proposes that we become what we expose ourselves to (or we become what we are inspired to be by what we expose ourselves to). For instance you may just become angry if you expose yourself to anger. You will probably want french fries if you expose yourself to fast food ads. You will want to become a get-rich-quick story if you expose yourself to stories of people who got rich quick. You get the picture.

It’s part of how we become what we ‘eat’.

The end of your story is known by the persistence of your present state. You can disrupt the end of the story by changing what you are becoming today.  I have in the past persistently exposed myself to people who treated me like a third rate citizen and an owner of a 10th rate business. I consumed their sentiments and thought about them all the time. If I continue to persist in exposing myself to these kinds of people there’s a real danger I will begin to think so in my heart. As a man thinks in his heart, so is he.  Therein lies the case for putting your foot down and becoming aggressive in what you expose yourself to.

I am going to be in business a long time. Life is too short to spend precious time doing business with brands/people who make it their business to be condescending.

What are you ‘consuming’? Whose opinions are you spending time seeking out? Who have you allowed to influence how you do business? Which clients have you sought to add to your portfolio?

I am disrupting tomorrow today.