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	<title>muchiri. simple.</title>
	<link>http://www.muchiri.com</link>
	<description>let the main thing be the main thing.</description>
	<lastBuildDate>Mon, 19 Jul 2010 08:10:38 +0000</lastBuildDate>
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	<item>
		<title>have you ever been in a tight situation?</title>
		<description><![CDATA[
			
				
			
		
Tight situations mean different things to different people. For the businessman, it&#8217;s when all the bills are due (plus taxes) and your total cash plus lines of credit only match up to a fifth of it all. Oh, and they are due today! For the parent with a sick child it could be the operation [...]]]></description>
		<link>http://www.muchiri.com/2010/07/19/have-you-ever-been-in-a-tight-situation/</link>
			</item>
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		<title>let&#8217;s meet at the tree</title>
		<description><![CDATA[
			
				
			
		
In Africa, the image of a group of (usually men) sitting under a tree talking is fairly common.  In fact, many villages had a &#8216;the tree&#8217; where people met to have informal meetings or just impromptu ones.  If you were new in the village, you made stopping by the tree one of your priorities (unless [...]]]></description>
		<link>http://www.muchiri.com/2010/06/09/lets-meet-at-the-tree/</link>
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	<item>
		<title>doing social or being social?</title>
		<description><![CDATA[
			
				
			
		
In an interview with Tom Asacker on his new book Success Made Simple: An Inside Look at Why Amish Businesses Thrive, Eric Wesner makes mention of the dichotomy between efficiency and effectiveness in relation to technology and its impact on relationships.  It brought to mind what we hear so often nowadays, that a company is now [...]]]></description>
		<link>http://www.muchiri.com/2010/05/19/doing-social-or-being-social/</link>
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	<item>
		<title>being me.</title>
		<description><![CDATA[
			
				
			
		
I&#8217;ve been me a really long time. I have gotten used to it. In fact, I like it.  A lot.  You see, I have had lots of practice and become really good at it. I can afford to brag about how good I am at being me because I know no matter how hard you [...]]]></description>
		<link>http://www.muchiri.com/2010/05/03/being-me/</link>
			</item>
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		<title>you can only become what you are already becoming</title>
		<description><![CDATA[
			
				
			
		
That&#8217;s a pretty long title. It&#8217;s also become one of my favorite quotes. I think a friend of mine attributed it to Pastor Muriithi Wanjau.
In this blog post, Seth Godin proposes that we become what we expose ourselves to (or we become what we are inspired to be by what we expose ourselves to).  [...]]]></description>
		<link>http://www.muchiri.com/2010/04/14/you-can-only-become-what-you-are-already-becoming/</link>
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		<title>simple is the new black</title>
		<description><![CDATA[
			
				
			
		
Clay Shirky in his latest post ‘The Collapse of Complex Business Models’ makes a statement I find very important for businesses seeking to keep their audience engaged on the web.
“When ecosystems change and inflexible institutions collapse, their members disperse, abandoning old beliefs, trying new things, making their living in different ways than they used to.”  [...]]]></description>
		<link>http://www.muchiri.com/2010/04/05/simple-is-the-new-black/</link>
			</item>
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		<title>what separates us from the rest?</title>
		<description><![CDATA[I see this line in tons of marketing material.  There's even a remote chance that at some point in the last 10 years I have used it myself (in some way). It's what we like to think is our unique selling proposition.]]></description>
		<link>http://www.muchiri.com/2010/04/02/what-separates-us-from-the-rest/</link>
			</item>
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		<title>nestle’s facebook-youtube-greenpeace fiasco – the lesson for business</title>
		<description><![CDATA[
			
				
			
		
‘…and we can get you on Facebook because social media is big right now!’
That’s some scary advise.  But many organisations hear it all the time from their agencies when talking about marketing or website design.  No strategy, no governance, just multiple channels where the staff can put out great information about the company and its [...]]]></description>
		<link>http://www.muchiri.com/2010/03/21/nestle%e2%80%99s-facebook-youtube-greenpeace-fiasco-%e2%80%93-the-lesson-for-business/</link>
			</item>
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		<title>Tiger and Terry &#8211; The Lesson For Business</title>
		<description><![CDATA[
			
				
			
		
Is it the market&#8217;s business what you do after hours?  Is it the customer&#8217;s business where you sourced your raw materials, whether the CEO is faithful to his wife or even the CMO&#8217;s stand on healthcare reform? Shouldn&#8217;t all that matters be the product or service the brand promotes consistently at the perfect price, place [...]]]></description>
		<link>http://www.muchiri.com/2010/03/16/tiger-and-terry-the-lesson-for-business/</link>
			</item>
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		<title>is the corporate website dead?</title>
		<description><![CDATA[
			
				
			
		
Originally posted at blog.semacraft.com
We see ourselves as an agency that designs, monitors and manages our client’s presence on the Internet. The corporate website, I must admit, is almost always the first place we begin. However, for some brands, it isn&#8217;t always a practical approach. The way consumers are encountering brands online is changing fast and the corporate [...]]]></description>
		<link>http://www.muchiri.com/2010/03/08/is-the-corporate-website-dead/</link>
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