<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>muchiri. simple.</title>
	<link>http://www.muchiri.com</link>
	<description>let the main thing be the main thing.</description>
	<lastBuildDate>Wed, 05 Jan 2011 06:08:58 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.2.1" -->

	<item>
		<title>when i was offline</title>
		<description><![CDATA[My phone is offline. No incoming calls. No incoming text. No incoming email. It&#8217;s as good as a flashlight. I need to take time out to sleep (I&#8217;ve been up for more than 24 hours) and settle my disturbed spirit. This has made me realize how little I take time off, how close I am [...]]]></description>
		<link>http://www.muchiri.com/2011/01/05/when-i-was-offline/</link>
			</item>
	<item>
		<title>The House of Muchiri Turns 10!</title>
		<description><![CDATA[Today, we the Muchiri&#8217;s celebrate 10 years of marriage. We have friends who&#8217;ve been married 36 years. And no, they are not our parents When we got married, depressing statistics coming out of the US said we were very likely to end up divorced or separated within the first 2 years. Our peers told us [...]]]></description>
		<link>http://www.muchiri.com/2010/09/23/the-house-of-muchiri-turns-10/</link>
			</item>
	<item>
		<title>Customer Engagement: Is the brand engaging back?</title>
		<description><![CDATA[This post originally appeared on Semacraft&#8217;s &#8216;This, That &#38; The Other&#8217; Blog. Listening and engagement. Very common terms in the ‘sociosphere’. We may have gotten listening right for the most part but engagement still has a ways to go. Unlike listening, real engagement seems to mean different things to different people making measurement all that [...]]]></description>
		<link>http://www.muchiri.com/2010/09/06/customer-engagement-is-the-brand-engaging-back/</link>
			</item>
	<item>
		<title>have you ever been in a tight situation?</title>
		<description><![CDATA[Tight situations mean different things to different people. For the businessman, it&#8217;s when all the bills are due (plus taxes) and your total cash plus lines of credit only match up to a fifth of it all. Oh, and they are due today! For the parent with a sick child it could be the operation [...]]]></description>
		<link>http://www.muchiri.com/2010/07/19/have-you-ever-been-in-a-tight-situation/</link>
			</item>
	<item>
		<title>let&#8217;s meet at the tree</title>
		<description><![CDATA[In Africa, the image of a group of (usually men) sitting under a tree talking is fairly common.  In fact, many villages had a &#8216;the tree&#8217; where people met to have informal meetings or just impromptu ones.  If you were new in the village, you made stopping by the tree one of your priorities (unless [...]]]></description>
		<link>http://www.muchiri.com/2010/06/09/lets-meet-at-the-tree/</link>
			</item>
	<item>
		<title>doing social or being social?</title>
		<description><![CDATA[In an interview with Tom Asacker on his new book Success Made Simple: An Inside Look at Why Amish Businesses Thrive, Eric Wesner makes mention of the dichotomy between efficiency and effectiveness in relation to technology and its impact on relationships.  It brought to mind what we hear so often nowadays, that a company is now [...]]]></description>
		<link>http://www.muchiri.com/2010/05/19/doing-social-or-being-social/</link>
			</item>
	<item>
		<title>being me.</title>
		<description><![CDATA[I&#8217;ve been me a really long time. I have gotten used to it. In fact, I like it.  A lot.  You see, I have had lots of practice and become really good at it. I can afford to brag about how good I am at being me because I know no matter how hard you [...]]]></description>
		<link>http://www.muchiri.com/2010/05/03/being-me/</link>
			</item>
	<item>
		<title>you can only become what you are already becoming</title>
		<description><![CDATA[That&#8217;s a pretty long title. It&#8217;s also become one of my favorite quotes. I think a friend of mine attributed it to Pastor Muriithi Wanjau. In this blog post, Seth Godin proposes that we become what we expose ourselves to (or we become what we are inspired to be by what we expose ourselves to). [...]]]></description>
		<link>http://www.muchiri.com/2010/04/14/you-can-only-become-what-you-are-already-becoming/</link>
			</item>
	<item>
		<title>simple is the new black</title>
		<description><![CDATA[Clay Shirky in his latest post ‘The Collapse of Complex Business Models’ makes a statement I find very important for businesses seeking to keep their audience engaged on the web. “When ecosystems change and inflexible institutions collapse, their members disperse, abandoning old beliefs, trying new things, making their living in different ways than they used [...]]]></description>
		<link>http://www.muchiri.com/2010/04/05/simple-is-the-new-black/</link>
			</item>
	<item>
		<title>what separates us from the rest?</title>
		<description><![CDATA[I see this line in tons of marketing material.  There's even a remote chance that at some point in the last 10 years I have used it myself (in some way). It's what we like to think is our unique selling proposition.]]></description>
		<link>http://www.muchiri.com/2010/04/02/what-separates-us-from-the-rest/</link>
			</item>
</channel>
</rss>

