muchiri. simple.

Originally posted at blog.semacraft.com
We see ourselves as an agency that designs, monitors and manages our client’s presence on the Internet. The corporate website, I must admit, is almost always the first place we begin. However, for some brands, it isn’t always a practical approach. The way consumers are encountering brands online is changing fast and the corporate [...]

Not tv channels.
That’s a luxury many African churches still don’t even know about.
On the blog at Church Marketing Sucks, Ryan Spilhaus gives some important tips on how your church can use multiple channels to communicate to members in a crisis.
Within the African context, we may not need to worry too much about Snowmageddon.  However, flooding, [...]

It’s in the details really.
The little things you do in your business that are inconsistent with the overall brand’s identity.  The signals a brand sends out that hint at a tinge of schizophrenia.  They make your customer uncomfortable.  So they hightail it out of there.
Take my recent experience for instance.
I was frustrated and annoyed.
I needed to know if [...]

It’s easy to get caught up in creating the most amazing logo, brand identity or emblem (whatever you want to call it) for your church and forget the whole point. It’s not about the moniker, it’s about relationship. Reconciling people to God and equipping them for the work that has to be done.